On the 4th of November 2021, another leap had been taken as part of the Enterprise Technology Solutions Team’s endeavor for the incoming years in Macrologic. The sales force of the company had gathered to be introduced to another aspect of technology. With the vigorous pace of software companies today, conveying it as part of the company’s product and services had been lucrative.
The sales force of Macrologic had always focused on hardware, being the main foundation of its growth and income-generation but the company needed to get the ball rolling in terms of change as it strives to bring in new approaches and strategies to further cultivate its development.
Together with Infor’s support, Macrologic was able to kick-start their first Macrologic Sales University which mainly focuses on positioning the sellers to solution-selling.
Conducted at the rooftop floor of its main office, the first Infor Sales Enablement was held. With the ETS team as representatives to be the events’ teacher of the day, the sellers were once again brought back to the four walls they had spent years in learning.
With most of the crowd as hardcore hardware agents, software terminologies had usually been an alien term up until the event. This was addressed as the event went on, with the representatives of ETS starting off with the simple run-through of the vocabulary up to the different ERPs (Enterprise Resource Planning) which introduces the following: Infor Cloud Suite Industrial (CSI) or SyteLine and Warehouse Management System and its current state, solution overview, and possibilities of its integration.
As the traditional class method goes, interactive activities between the ETS and the sales force were highly encouraged as every topic covered ended with question-and-answer portions for each to form a bridge of knowledge.
Ending with the tip of the hat, lead-generation was the first and foremost prioritized activity expected from each attendee after the event as they were given their own account opportunity plans to formally select their candidates that will best suit Infor’s solutions. A fruit-reaping ideology, indeed.